Tides Wellness Club
Supporting the rebrand of Tides Wellness Club
Rebranding a business is about much more than changing a logo. Every customer touchpoint needs to feel consistent, from the signage outside the building to the content people see on social media.
Following the decision to move away from the franchise model, Revive Wellness Club became Tides Wellness Club. As part of the same group as Flow Fitness and Flow Reformer, I was delighted to help bring the new brand to life and ensure the transition felt seamless for both existing and new members.
A successful rebrand doesn’t stop at the front door.
Alongside the physical branding, I also manage the organic social media for Tides Wellness Club, helping keep the business active, engaging and connected with its members.
Regular content showcases the latest offers, promotions and membership opportunities, while frequent content shoots provide a steady stream of fresh photography and video featuring real members using the facilities.
Educating as well as promoting
Not every post is designed to sell.
A big part of the content strategy is educating the audience about the benefits of the services Tides Wellness Club offers. From explaining the advantages of contrast therapy to highlighting the benefits of recovery sessions and wellness treatments, informative content helps build trust while positioning the business as a knowledgeable and welcoming place to visit.
By balancing promotional posts with educational content and genuine client testimonials, the social media remains informative, authentic and engaging.
A long term Partnership
Today, I continue to support Tides Wellness Club with ongoing social media management, regular content creation and marketing support.
By combining fresh photography, video, informative content and consistent branding, we’re helping the club continue to grow while ensuring every part of the customer experience reflects the quality of the business.
Projects like this are a great example of how branding doesn’t end when the signage is installed. It’s about creating a consistent experience across every platform, from the moment someone discovers the business online to the moment they walk through the door.
